Concepedia

Somnath Banerjee

SB

2

Publications

69

Citations

2

H-Index

2019

Active since

Affiliations

North Dakota State University(Current)

Somnath Banerjee is an author at North Dakota State University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementCustomer SatisfactionInteractive MarketingBusinessSocial MediaCommunicationSocial IdentitySocial SciencesSocial Computing

Publications per year

2019–2019

2

Publications

2

Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion

Somnath Banerjee, Pradeep Bhardwaj · Journal of Business Research · 2019 · 40 citations

Customer Satisfaction, Online Lead Generation, Offline Sales Conversion +9

Effect of Individualism on Online User Ratings: Theory and Evidence

Somnath Banerjee, Linlin Chai · Journal of Global Marketing · 2019 · 29 citations

Customer Satisfaction, Social Psychology, Consumer Research +21

Rows per page

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