Resort Competitive Positioning

Resort Competitive Positioning is a strategic marketing framework that defines how a resort distinguishes itself from rival establishments in the same market segment by emphasizing unique attributes such as location, amenities, service quality, and brand identity to achieve a sustainable advantage in target customer perception.

7

Publications

458

Citations

21

Authors

14

Institutions

Publications per year

2017–2026

3

Authors

21

  1. SY
    Sergey Y. Demin

    1 publications · 26 citations

    1

    h-index

  2. MC
    Maisa Correia

    University of Johannesburg, South Africa

    1 publications · 17 citations

    1

    h-index

  3. PM
    Prisca M. Lete

    University of Johannesburg, South Africa

    1 publications · 17 citations

    1

    h-index

  4. KF
    Kausar Fiaz Khawaja

    International Islamic University, Islamabad, Pakistan

    1 publications · 62 citations

    1

    h-index

  5. NS
    Natalia S. Yarovaya

    1 publications · 26 citations

    1

    h-index

1–5 of 21

Venues

  1. DergiPark (Istanbul University)

    Repository · 1 publications · 26 citations

    1

    h-index

  2. Tourism Review International

    1 publications · 17 citations

    1

    h-index

  3. World Leisure Journal

    1 publications · 38 citations

    1

    h-index

  4. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 1 publications · 24 citations

    1

    h-index

  5. Tourism Management

    1 publications · 251 citations

    1

    h-index

1–5