Resort Competitive Positioning
Resort Competitive Positioning is a strategic marketing framework that defines how a resort distinguishes itself from rival establishments in the same market segment by emphasizing unique attributes such as location, amenities, service quality, and brand identity to achieve a sustainable advantage in target customer perception.
7
Publications
458
Citations
21
Authors
14
Institutions
Publications per year
2017–2026
3
Parents
7
Muddassar Sarfraz, Kausar Fiaz Khawaja, Heesup Han et al. · Humanities and Social Sciences Communications · 2023 · 62 citations · Full text
Management, Strategic Management, Supply Chain Management +14
1–5 of 7
21
1 publications · 26 citations
1
h-index
1
h-index
1
h-index
International Islamic University, Islamabad, Pakistan
1 publications · 62 citations
1
h-index
1 publications · 26 citations
1
h-index
1–5 of 21
14
Virginia Tech
Blacksburg, United States
1 h-index
1 publications
40 citations
Auckland University of Technology
Auckland, New Zealand
1 h-index
1 publications
38 citations
University of Winchester
Winchester, United Kingdom
1 h-index
1 publications
38 citations
Zhejiang Shuren University
Hangzhou, China
1 h-index
1 publications
62 citations

Universität Innsbruck
Innsbruck, Austria
1 h-index
1 publications
40 citations

Southern Connecticut State University
New Haven, United States
1 h-index
1 publications
251 citations

Sejong University
Seoul, South Korea
1 h-index
1 publications
62 citations

International Islamic University, Islamabad
Islamabad, Pakistan
1 h-index
1 publications
62 citations
1–8 of 14
Repository · 1 publications · 26 citations
1
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1 publications · 17 citations
1
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1 publications · 38 citations
1
h-index
CQ · 1 publications · 24 citations
1
h-index
1 publications · 251 citations
1
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1–5