Relationship-based Fundraising

Relationship-Based Fundraising is a fundraising strategy that systematically emphasizes long-term donor engagement and trust-building through personalized interactions, distinguishing itself from transactional approaches by prioritizing sustained relational quality over immediate financial returns.

Publications

1.1K

Citations

Authors

Institutions

Publications per year

2017–2026

Variants

Relationship Fundraising

Parents

Fundraising Strategy

Publications

Relationship Fundraising: How to Keep Donors Loyal

Adrian Sargeant · Nonprofit Management and Leadership · 2001 · 208 citations · Full text

Public Affairs, Marketing, Nonprofit Management +11

The potential of Web sites as a relationship building tool for charitable fundraising NPOs

Diana Ingenhoff, A. Martina Koelling · Public Relations Review · 2008 · 196 citations

Public Affairs, Nonprofit Management, Fundraising +13

Applying relationship management theory to the fundraising process for individual donors

Richard D. Waters · Journal of Communication Management · 2008 · 154 citations

Public Affairs, Nonprofit Management, Organization Studies +13

Measuring stewardship in public relations: A test exploring impact on the fundraising relationship

Richard D. Waters · Public Relations Review · 2009 · 98 citations

Public Affairs, Public Administration, Fundraising +13

E‐relationship development strategy for the nonprofit fundraising professional

Merritt Olsen, Mary Liz Keevers, John Paul et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 60 citations

Public Affairs, Information Technology, Nonprofit Management +14

1–5 of 20

Authors

RD
Richard D. Waters
University of San Francisco, United States
4 publications · 304 citations
4
h-index
SF
Shanfei Feng
Monash University, Australia
1 publications · 10 citations
1
h-index
SM
Stephanie Macht
Northumbria University, United Kingdom
1 publications · 43 citations
1
h-index
DI
Diana Ingenhoff
University of Fribourg, Switzerland
1 publications · 196 citations
1
h-index
MO
Merritt Olsen
Foundation University Islamabad, Pakistan
1 publications · 60 citations
1
h-index

1–5 of 29

Institutions

1–8 of 24

Venues

Journal of Nonprofit & Public Sector Marketing
4 publications · 85 citations
4
h-index
Nonprofit and Voluntary Sector Quarterly
NVSQ · 2 publications · 35 citations
2
h-index
Public Relations Review
2 publications · 294 citations
2
h-index
Journal of Communication Management
2 publications · 172 citations
2
h-index
Nonprofit Management and Leadership
NML · 2 publications · 238 citations
2
h-index

1–5