Concepedia

Red Ocean Strategy

Red Ocean Strategy is a strategic approach in business competition that emphasizes competing for existing market demand through differentiation or cost leadership, thereby reflecting the traditional paradigm of outperforming rivals in a saturated market.

17

Publications

3.4K

Citations

23

Authors

15

Institutions

Publications per year

2017–2026

3

Parents

Publications

17

Blue ocean strategy.

W Chan Kim, Renée Mauborgne · PubMed · 2004 · 1.1K citations

, , +12

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

James Kohnen · Quality Management Journal · 2006 · 1K citations

, , +17

Blue Ocean Strategy: From Theory to Practice

W. Chan Kim, Renée Mauborgne · California Management Review · 2005 · 405 citations

, , +15

Value innovation: a leap into the blue ocean

W. Chan Kim, Renée Mauborgne · Journal of Business Strategy · 2005 · 285 citations

, , +17

Blue Ocean Strategy: From Theory to Practice

W. Chan Kim · California Management Review · 2005 · 240 citations

, , +15

1–5 of 17

Authors

23

  1. RM
    Renée Mauborgne

    INSEAD, France

    3 publications · 1.7K citations

    3

    h-index

  2. WC
    W. Chan Kim

    INSEAD, France

    1 publications · 240 citations

    1

    h-index

  3. WC
    W Chan Kim

    INSEAD, France

    1 publications · 1.1K citations

    1

    h-index

  4. GV
    Ganesh Vaidyanathan

    Indiana University South Bend, United States

    1 publications · 38 citations

    1

    h-index

  5. PS
    P. S. Aithal

    Mangalore University, India

    1 publications · 12 citations

    1

    h-index

1–5 of 23

Institutions

15

  1. IMS Unison University

    Dehradun, India

    2 h-index

    3 publications

    130 citations

  2. Macao Polytechnic University

    Macao, Macao

    1 h-index

    1 publications

    12 citations

  3. Mangalore Institute of Oncology

    Mangalore, India

    1 h-index

    2 publications

    118 citations

  4. Saint Mary's College of California

    Moraga, United States

    1 h-index

    1 publications

    1K citations

  5. Maltepe University

    Istanbul, Türkiye

    1 h-index

    1 publications

    13 citations

  6. Universidad Nacional de Educación a Distancia

    Madrid, Spain

    1 h-index

    2 publications

    570 citations

  7. University of Saskatchewan

    Saskatoon, Canada

    1 h-index

    1 publications

    38 citations

  8. Edwards (United Kingdom)

    Crawley, United Kingdom

    1 h-index

    2 publications

    76 citations

1–8 of 15

Venues

  1. Journal of Business Strategy

    2 publications · 314 citations

    2

    h-index

  2. California Management Review

    CMR · 2 publications · 645 citations

    2

    h-index

  3. Quality Management Journal

    QMJ · 1 publications · 1K citations

    1

    h-index

  4. Strategy and Leadership

    1 publications · 38 citations

    1

    h-index

  5. Ocean & Coastal Management

    1 publications · 20 citations

    1

    h-index

1–5