Concepedia

Promotional Packaging

Promotional Packaging is a marketing instrument within the broader category of point-of-purchase promotions that consists of product packaging designed not only to contain and protect the product but also to actively attract consumer attention, communicate promotional messages, and facilitate impulse purchasing at the retail point of sale.

15

Publications

507

Citations

35

Authors

16

Institutions

Publications per year

2017–2026

5

Parents

Publications

15

The extent and nature of food promotion directed to children in Australian supermarkets

Kathy Chapman, P. Nicholas, D. Banovic et al. · Health Promotion International · 2006 · 104 citations

, , +17

Packaging the Service Provider

Michael R. Solomon · Service Industries Journal · 1985 · 75 citations

, , +12

Packaging as a Retail Marketing Tool

Rod Sara · International Journal of Physical Distribution & Logistics Management · 1990 · 66 citations

, , +13

The role of packaging for consumer products: Understanding the move towards ‘plain’ tobacco packaging

Allison Ford, Crawford Moodie, Gerard Hastings · Addiction Research & Theory · 2011 · 57 citations

, , +13

Creativity in Packaging Design as a Competitive promotional Tool

Information Sciences Letters · 2022 · 32 citations

, , +10

1–5 of 15

Authors

35

  1. CM
    Crawford Moodie

    University of Stirling, United Kingdom

    2 publications · 71 citations

    2

    h-index

  2. CR
    Charles R. Taylor

    Villanova University, United States

    2 publications · 42 citations

    2

    h-index

  3. GP
    Gaurang P. Nazar

    Melbourne Health, Australia

    1 publications · 21 citations

    1

    h-index

  4. PN
    P. Nicholas

    Aberystwyth University, United Kingdom

    1 publications · 104 citations

    1

    h-index

  5. AF
    Allison Ford

    University of Stirling, United Kingdom

    1 publications · 57 citations

    1

    h-index

1–5 of 35

Institutions

16

  1. University of Stirling

    Stirling, United Kingdom

    2 h-index

    8 publications

    241 citations

  2. Villanova University

    Radnor, United States

    2 h-index

    2 publications

    42 citations

  3. Yonsei University

    Seoul, South Korea

    1 h-index

    1 publications

    22 citations

  4. Cancer Council NSW

    Sydney, Australia

    1 h-index

    1 publications

    104 citations

  5. The George Institute for Global Health

    Sydney, Australia

    1 h-index

    2 publications

    42 citations

  6. The University of Melbourne

    Melbourne, Australia

    1 h-index

    2 publications

    42 citations

  7. Islamic Azad University, Arak

    Arak, Iran

    1 h-index

    1 publications

    18 citations

  8. University of Bahrain

    Madīnat ‘Īsá, Bahrain

    1 h-index

    1 publications

    13 citations

1–8 of 16

Venues

  1. Journal of Studies on Alcohol and Drugs

    1 publications · 14 citations

    1

    h-index

  2. Service Industries Journal

    1 publications · 75 citations

    1

    h-index

  3. KTH Publication Database DiVA (KTH Royal Institute of Technology)

    Repository · 1 publications · 16 citations

    1

    h-index

  4. Addiction Research & Theory

    1 publications · 57 citations

    1

    h-index

  5. Frontiers in Public Health

    1 publications · 21 citations

    1

    h-index

1–5