Concepedia

Promotion-driven Demand Forecasting

Promotion-Driven Demand Forecasting is a demand forecasting method that specifically accounts for the impact of promotional activities on consumer demand by isolating and modeling promotional effects as key drivers of short-term sales variability.

28

Publications

1.5K

Citations

81

Authors

44

Institutions

Publications per year

2017–2026

14

Parents

Publications

28

Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information

Shaohui Ma, Robert Fildes, Tao Huang · European Journal of Operational Research · 2015 · 174 citations · Full text

, , +16

SKU demand forecasting in the presence of promotions

Özden Gür Ali, Serpil Sayın, Tom Van Woensel et al. · Expert Systems with Applications · 2009 · 158 citations

, , +12

Predictive Analytics for Demand Forecasting – A Comparison of SARIMA and LSTM in Retail SCM

Taha Falatouri, Farzaneh Darbanian, Patrick Brandtner et al. · Procedia Computer Science · 2022 · 132 citations · Full text

, , +13

Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK

Usha Ramanathan, Luc Muyldermans · International Journal of Production Economics · 2010 · 103 citations

, , +16

Forecasting with multivariate temporal aggregation: The case of promotional modelling

Nikolaos Kourentzes, Fotios Petropoulos · International Journal of Production Economics · 2015 · 101 citations · Full text

, , +16

1–5 of 28

Authors

81

  1. RF
    Robert Fildes

    Lancaster University, United Kingdom

    3 publications · 287 citations

    3

    h-index

  2. SS
    Shib Sankar Sana

    University of Calcutta, India

    2 publications · 99 citations

    2

    h-index

  3. SK
    Sujit Kumar De

    Midnapore Medical College and Hospital, India

    2 publications · 99 citations

    2

    h-index

  4. UR
    Usha Ramanathan

    Nottingham Trent University, United Kingdom

    2 publications · 197 citations

    2

    h-index

  5. ÖG
    Özden Gür Ali

    Koç University, Türkiye

    2 publications · 174 citations

    2

    h-index

1–5 of 81

Institutions

44

  1. Lancaster University

    Lancaster, United Kingdom

    4 h-index

    5 publications

    417 citations

  2. Koç University

    Istanbul, Türkiye

    2 h-index

    4 publications

    348 citations

  3. Eindhoven University of Technology

    Eindhoven, The Netherlands

    2 h-index

    6 publications

    528 citations

  4. Midnapore Medical College and Hospital

    Medinīpur, India

    2 h-index

    2 publications

    99 citations

  5. Zhejiang University

    Hangzhou, China

    2 h-index

    7 publications

    134 citations

  6. Chinese Academy of Social Sciences

    Beijing, China

    1 h-index

    1 publications

    22 citations

  7. Albany State University

    Albany, United States

    1 h-index

    1 publications

    24 citations

  8. University of Kent

    Canterbury, United Kingdom

    1 h-index

    1 publications

    174 citations

1–8 of 44

Venues

  1. International Journal of Production Economics

    3 publications · 257 citations

    3

    h-index

  2. Expert Systems with Applications

    2 publications · 182 citations

    2

    h-index

  3. International Journal of Forecasting

    2 publications · 100 citations

    2

    h-index

  4. Computers & Industrial Engineering

    2 publications · 35 citations

    2

    h-index

  5. European Journal of Operational Research

    2 publications · 203 citations

    2

    h-index

1–5