Product Portfolio Optimization
Product Portfolio Optimization is a strategic decision-making framework within Product Life Cycle Management that systematically aligns a firm’s collection of products with its business objectives by evaluating trade-offs in resource allocation, market demand, lifecycle stages, and profitability to maximize overall portfolio performance.
53
Publications
2.3K
Citations
132
Authors
76
Institutions
Publications per year
2017–2026
8
53
Diagnosing the Product Portfolio
George S. Day · Journal of Marketing · 1977 · 279 citations
Alireza Goli, Hasan Khademi Zare, Reza Tavakkoli‐Moghaddam et al. · Computers & Industrial Engineering · 2019 · 124 citations
Natural Sciences, Industrial Engineering, Operations Management +16
Diagnosing the Product Portfolio
George S. Day · Journal of Marketing · 1977 · 113 citations
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76
University of Florida
Gainesville, United States
3 h-index
5 publications
110 citations
Carnegie Mellon University
Pittsburgh, United States
2 h-index
4 publications
132 citations
University of Illinois Urbana-Champaign
Urbana, United States
2 h-index
3 publications
138 citations

University of Toronto
Toronto, Canada
2 h-index
2 publications
392 citations
Shahid Beheshti University
Tehran, Iran
2 h-index
5 publications
158 citations
College of Business Administration
Riga, Latvia
2 h-index
3 publications
84 citations
Purdue University West Lafayette
West Lafayette, United States
2 h-index
3 publications
96 citations
Nanyang Technological University
Singapore, Singapore
2 h-index
5 publications
586 citations
1–8 of 76
4 publications · 192 citations
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POMS · 4 publications · 154 citations
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2 publications · 67 citations
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JM · 2 publications · 392 citations
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2 publications · 197 citations
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