Concepedia

Platform Algorithm Analysis

Platform Algorithm Analysis is a methodological framework within the field of digital marketing research that systematically examines the proprietary mechanisms and ranking criteria employed by social media platforms to determine content visibility and user engagement.

9

Publications

1.3K

Citations

9

Authors

8

Institutions

Publications per year

2017–2026

9

Parents

Publications

9

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

Kelley Cotter · New Media & Society · 2018 · 877 citations · Full text

, , +17

From ranking algorithms to ‘ranking cultures’

Bernhard Rieder, Ariadna Matamoros-Fernández, Òscar Coromina · Convergence The International Journal of Research into New Media Technologies · 2018 · 267 citations · Full text

, , +15

Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management

Robert V. Kozinets · Journal of service management · 2021 · 54 citations

, , +11

Restoring Public Trust in Digital Platform Operations: Machine Learning Algorithmic Structuring of Social Media Content

Review of Contemporary Philosophy · 2020 · 42 citations

, , +17

“How it actually works”: Algorithmic lore videos as market devices

Thomas WL MacDonald · New Media & Society · 2021 · 32 citations · Full text

, , +15

1–5 of 9

Authors

9

  1. ÒC
    Òscar Coromina

    University of Amsterdam, Netherlands

    1 publications · 267 citations

    1

    h-index

  2. AM
    Ariadna Matamoros-Fernández

    Queensland University of Technology, Australia

    1 publications · 267 citations

    1

    h-index

  3. KC
    Kelley Cotter

    Pennsylvania State University, United States

    1 publications · 877 citations

    1

    h-index

  4. TG
    Travis Greene

    National Tsing Hua University, Taiwan

    1 publications · 19 citations

    1

    h-index

  5. DM
    David Martens

    University of Antwerp, Belgium

    1 publications · 19 citations

    1

    h-index

1–5 of 9

Institutions

8

  1. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    267 citations

  2. University of Antwerp

    Antwerp, Belgium

    1 h-index

    1 publications

    19 citations

  3. Universitat Autònoma de Barcelona

    Cerdanyola del Vallès, Spain

    1 h-index

    1 publications

    267 citations

  4. National Tsing Hua University

    Hsinchu, Taiwan

    1 h-index

    2 publications

    38 citations

  5. Queen's University

    Kingston, Canada

    1 h-index

    1 publications

    32 citations

  6. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    877 citations

  7. University of Southern California

    Los Angeles, United States

    1 h-index

    1 publications

    54 citations

  8. Queensland University of Technology

    Brisbane, Australia

    1 h-index

    1 publications

    267 citations

1–8 of 8

Venues

  1. New Media & Society

    2 publications · 909 citations

    2

    h-index

  2. Review of Contemporary Philosophy

    1 publications · 42 citations

    1

    h-index

  3. Nature Machine Intelligence

    1 publications · 19 citations

    1

    h-index

  4. Journal of service management

    1 publications · 54 citations

    1

    h-index

  5. 1

    h-index

1–5