Persuasive Framing

Persuasive Framing is a strategic communication approach within donor relations that belongs to the broader class of framing techniques, distinguished by its deliberate emphasis on specific values, outcomes, or narratives to influence donor perception and motivate giving behavior.

174

Publications

14.4K

Citations

404

Authors

226

Institutions

Publications per year

2017–2026

57

Authors

404

  1. RE
    Richard E. Petty

    The Ohio State University, United States

    8 publications · 1.4K citations

    8

    h-index

  2. DM
    Diane M. Mackie

    University of California, Santa Barbara, United States

    5 publications · 684 citations

    5

    h-index

  3. BC
    Ben Colagiuri

    The University of Sydney, Australia

    4 publications · 147 citations

    4

    h-index

  4. SC
    Shelly Chaiken

    New York University, United States

    4 publications · 1.9K citations

    4

    h-index

  5. KB
    Kirsten Barnes

    The University of Sydney, Australia

    3 publications · 75 citations

    3

    h-index

1–5 of 404

Venues

  1. Personality and Social Psychology Bulletin

    PSPB · 10 publications · 1K citations

    10

    h-index

  2. Journal of Personality and Social Psychology

    8 publications · 2.9K citations

    8

    h-index

  3. Journal of Marketing Research

    5 publications · 1.6K citations

    5

    h-index

  4. Journal of Advertising

    4 publications · 136 citations

    4

    h-index

  5. Health Communication

    4 publications · 82 citations

    4

    h-index

1–5