Concepedia

Nonuser Segmentation

Nonuser Segmentation is a methodological framework within usage-based segmentation that identifies and characterizes individuals or entities that exhibit zero consumption or engagement with a product, service, or behavior, distinguishing it from user-focused segmentation approaches by targeting the absence of usage as the primary criterion.

3

Publications

513

Citations

10

Authors

4

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

10

  1. AS
    Ana Slavec

    InnoRenew CoE, Slovenia

    1 publications · 29 citations

    1

    h-index

  2. FM
    Francisco‐Jose Molina‐Castillo

    Universidad de Murcia, Spain

    1 publications · 470 citations

    1

    h-index

  3. AS
    Anna Sell

    Åbo Akademi University, Finland

    1 publications · 14 citations

    1

    h-index

  4. CC
    Christer Carlsson

    Åbo Akademi University, Finland

    1 publications · 14 citations

    1

    h-index

  5. AP
    Andraž Petrovčič

    University of Ljubljana, Slovenia

    1 publications · 29 citations

    1

    h-index

1–5 of 10

Institutions

4

  1. Åbo Akademi University

    Turku, Finland

    1 h-index

    3 publications

    42 citations

  2. Universidad de Murcia

    Murcia, Spain

    1 h-index

    2 publications

    940 citations

  3. Delft University of Technology

    Delft, The Netherlands

    1 h-index

    1 publications

    470 citations

  4. University of Ljubljana

    Ljubljana, Slovenia

    1 h-index

    3 publications

    87 citations

1–4 of 4

Venues

  1. 1

    h-index

  2. Telematics and Informatics

    1 publications · 470 citations

    1

    h-index

1–2