Need Sensing
Need Sensing is a methodological construct within mass customization that identifies and interprets individual customer requirements through real-time data collection and analysis to enable personalized product or service offerings.
9
Publications
791
Citations
21
Authors
10
Institutions
Publications per year
2017–2026
2
Parents
9
Identifying Customer Needs from User-Generated Content
Artem Timoshenko, John R. Hauser · Marketing Science · 2019 · 504 citations · Full text
1–5 of 9
21
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University of Illinois Urbana-Champaign, United States
1 publications · 14 citations
1
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1
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1–5 of 21
10

University of Basel
Basel, Switzerland
1 h-index
1 publications
28 citations
Karlsruhe Institute of Technology
Karlsruhe, Germany
1 h-index
2 publications
46 citations
University of Mannheim
Mannheim, Germany
1 h-index
1 publications
23 citations

Handong Global University
Pohang, South Korea
1 h-index
2 publications
96 citations
Telefonica Research and Development
Madrid, Spain
1 h-index
3 publications
195 citations
Institute for Educational Leadership
Washington D.C., United States
1 h-index
1 publications
14 citations
Guru Nanak Dev University
Amritsar, India
1 h-index
2 publications
76 citations

University of Ottawa
Ottawa, Canada
1 h-index
2 publications
46 citations
1–8 of 10
1 publications · 504 citations
1
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TOCHI · 1 publications · 65 citations
1
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1 publications · 14 citations
1
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1 publications · 48 citations
1
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1 publications · 38 citations
1
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1–5