Need Sensing

Need Sensing is a methodological construct within mass customization that identifies and interprets individual customer requirements through real-time data collection and analysis to enable personalized product or service offerings.

9

Publications

791

Citations

21

Authors

10

Institutions

Publications per year

2017–2026

2

Authors

21

  1. BG
    Benjamin Guthier

    University of Mannheim, Germany

    1 publications · 23 citations

    1

    h-index

  2. LS
    Larry Samuelson

    University of Wisconsin–Madison, United States

    1 publications · 28 citations

    1

    h-index

  3. KC
    Karen Church

    Telefonica Research and Development, Spain

    1 publications · 65 citations

    1

    h-index

  4. KP
    K. Peter Kuchinke

    University of Illinois Urbana-Champaign, United States

    1 publications · 14 citations

    1

    h-index

  5. AT
    Artem Timoshenko

    Massachusetts Institute of Technology, United States

    1 publications · 504 citations

    1

    h-index

1–5 of 21

Venues

  1. Marketing Science

    1 publications · 504 citations

    1

    h-index

  2. ACM Transactions on Computer-Human Interaction

    TOCHI · 1 publications · 65 citations

    1

    h-index

  3. Human Resource Development International

    1 publications · 14 citations

    1

    h-index

  4. Journal of Experimental Psychology

    1 publications · 48 citations

    1

    h-index

  5. Global Business Review

    1 publications · 38 citations

    1

    h-index

1–5