Narrative Message Design is a methodological framework within narrative health communication that specifies the systematic development and structuring of health-related narratives to maximize persuasive impact, comprehension, and audience engagement through deliberate choices in story elements such as character, plot, and point of view.
131
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9.4K
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391
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185
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2017–2026
66
Publications
131
Narratives and Cancer Communication
Melanie C. Green · Journal of Communication · 2006 · 679 citations
John Deighton, Daniel Römer, Josh McQueen · Journal of Consumer Research · 1989 · 415 citations · Full text
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Authors
391
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1–5 of 391
Institutions
185
University of Illinois Urbana-Champaign
Urbana, United States
8 h-index
13 publications
487 citations
Pennsylvania State University
State College, United States
8 h-index
9 publications
1.6K citations
University at Buffalo, State University of New York
Buffalo, United States
7 h-index
14 publications
865 citations
Washington University in St. Louis
St Louis, United States
6 h-index
20 publications
1.7K citations
The University of Texas at Austin
Austin, United States
6 h-index
6 publications
217 citations
University of Utah
Salt Lake City, United States
6 h-index
13 publications
240 citations
Cornell University
Ithaca, United States
5 h-index
7 publications
782 citations
University of Southern California
Los Angeles, United States
5 h-index
20 publications
1.4K citations
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Venues
- Health Communication
19 publications · 1.1K citations
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- Journal of Health Communication
16 publications · 1.4K citations
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- Media Psychology
MP · 4 publications · 352 citations
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- Patient Education and Counseling
3 publications · 215 citations
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- Human Communication Research
3 publications · 280 citations
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