Concepedia

Josh McQueen

JM

Statistics

Publications

3

Citations

488

H-Index

3

Active since

1985

Josh McQueen is an author specializing in marketing, business, and brand management.

Top concepts

Publications per year

1985–1993

3

Publications

3

Using Drama to Persuade

John Deighton, Daniel Römer, Josh McQueen · Journal of Consumer Research · 1989 · 411 citations

Target Market Selection of Tourists: A Comparison of Approaches

Josh McQueen, Kenneth E. Miller · Journal of Travel Research · 1985 · 58 citations

, , +14

Decomposing a Brand's Customer Franchise into Buyer Types

Josh McQueen, Joseph E. Foley, John Deighton · 1993 · 19 citations

, , +8

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