Concepedia

Joseph E. Foley

JE

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Publications

1

Citations

19

H-Index

1

Active since

1993

Joseph E. Foley is an author specializing in brand development, brand strategy, and brand equity.

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Publications per year

1993–1993

1

Publications

1

Decomposing a Brand's Customer Franchise into Buyer Types

Josh McQueen, Joseph E. Foley, John Deighton · 1993 · 19 citations

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