Concepedia

Multi-step Flow Model

The "Multi-Step Flow Model" is a communication theory that extends the traditional linear flow of media effects by positing that information disseminates from mass media to opinion leaders first, who then interpret and transmit it to broader audiences, thereby emphasizing interpersonal influence and intermediary filtering in the communication process.

26

Publications

2.6K

Citations

72

Authors

46

Institutions

Publications per year

2017–2026

15

Variants

Multi-step Flow Theory

Parents

Publications

26

The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis

Elihu Katz · Public Opinion Quarterly · 1957 · 1.5K citations

, , +7

The Two-Step Flow of Communication in Twitter-Based Public Forums

Sujin Choi · Social Science Computer Review · 2014 · 166 citations

, , +17

One Step, Two Step, Network Step? Complementary Perspectives on Communication Flows in Twittered Citizen Protests

Martin Hilbert, Javier Vásquez, Daniel Halpern et al. · Social Science Computer Review · 2016 · 102 citations · Full text

, , +16

Serial activists: Political Twitter beyond influentials and the twittertariat

Marco Bastos, Dan Mercea · New Media & Society · 2015 · 92 citations

, , +17

A Field Test of a Modified "Two-Step Flow of Communication" Model

Verling C. Troldahl · Public Opinion Quarterly · 1966 · 82 citations

, , +10

1–5 of 26

Authors

72

  1. EK
    Elihu Katz

    University of Pennsylvania, United States

    1 publications · 1.5K citations

    1

    h-index

  2. GN
    Gi-Su Na

    Pohang University of Science and Technology, South Korea

    1 publications · 17 citations

    1

    h-index

  3. AJ
    A. John Blacker

    University of Leeds, United Kingdom

    1 publications · 19 citations

    1

    h-index

  4. YX
    Yun Xiao

    Renmin University of China, China

    1 publications · 63 citations

    1

    h-index

  5. NC
    Nicolas Claidière

    Centre National de la Recherche Scientifique, France

    1 publications · 12 citations

    1

    h-index

1–5 of 72

Institutions

46

  1. Université Claude Bernard Lyon 1

    Villeurbanne, France

    1 h-index

    2 publications

    24 citations

  2. Aix-Marseille Université

    Marseille, France

    1 h-index

    1 publications

    12 citations

  3. Centre National de la Recherche Scientifique

    Paris, France

    1 h-index

    3 publications

    36 citations

  4. Beihang University

    Beijing, China

    1 h-index

    3 publications

    159 citations

  5. University of Chicago

    Chicago, United States

    1 h-index

    1 publications

    1.5K citations

  6. Kookmin University

    Seoul, South Korea

    1 h-index

    1 publications

    166 citations

  7. City, University of London

    London, United Kingdom

    1 h-index

    1 publications

    92 citations

  8. Duke University

    Durham, United States

    1 h-index

    1 publications

    92 citations

1–8 of 46

Venues

  1. Social Science Computer Review

    SSCR · 2 publications · 268 citations

    2

    h-index

  2. Public Opinion Quarterly

    POQ · 2 publications · 1.6K citations

    2

    h-index

  3. AIAA Journal

    1 publications · 32 citations

    1

    h-index

  4. Communication Theory

    1 publications · 66 citations

    1

    h-index

  5. Chemical Science

    1 publications · 61 citations

    1

    h-index

1–5