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The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
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1957
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Journal Article The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis Get access ELIHU KATZ ELIHU KATZ A former staff member of the Bureau of Applied Social Research at Columbia University, the author is now on leave from his post as assistant professor of sociology at the University of Chicago and is currently guest lecturer in sociology at the Hebrew University in erusalem Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 21, Issue 1, SPRING 1957, Pages 61–78, https://doi.org/10.1086/266687 Published: 01 January 1957