Multi-sided Pricing
Multi-Sided Pricing is a pricing strategy in multi-sided market design that belongs to the class of economic mechanisms allocating costs and benefits across distinct user groups, differentiating itself by explicitly accounting for indirect network effects and intergroup externalities to balance participation and incentives across sides.
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3.8K
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116
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86
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2017–2026
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Beyond the Many Faces of Price: An Integration of Pricing Strategies
Gerard J. Tellis · Journal of Marketing · 1986 · 337 citations
Beyond the Many Faces of Price: An Integration of Pricing Strategies
Gerard J. Tellis · Journal of Marketing · 1986 · 170 citations
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National University of Singapore
Singapore, Singapore
5 h-index
5 publications
537 citations

University of Rome Tor Vergata
Rome, Italy
4 h-index
4 publications
95 citations
University of Southern California
Los Angeles, United States
4 h-index
4 publications
150 citations

Imperial College London
London, United Kingdom
3 h-index
4 publications
84 citations

International Monetary Fund
Washington D.C., United States
3 h-index
3 publications
107 citations
De Nederlandsche Bank
Amsterdam, The Netherlands
3 h-index
3 publications
107 citations

University of Toronto
Toronto, Canada
2 h-index
2 publications
191 citations
Microsoft Research (United Kingdom)
Cambridge, United Kingdom
2 h-index
2 publications
99 citations
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Repository · 9 publications · 248 citations
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6 publications · 538 citations
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2 publications · 47 citations
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2 publications · 74 citations
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2 publications · 549 citations
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