Concepedia

Merchandising Use

Merchandising Use is the commercial exploitation of an individual’s name, likeness, or other identifiable aspects of personality in the production and marketing of tangible goods, distinguished from other publicity rights applications by its specific association with the sale or promotion of products rather than direct advertising or endorsements.

21

Publications

726

Citations

48

Authors

24

Institutions

Publications per year

2017–2026

4

Parents

Publications

21

New Forms of Consumption: Consumers, Culture, and Commodification

Robert D. Manning, Mark Gottdiener · Contemporary Sociology A Journal of Reviews · 2003 · 174 citations

, , +17

Online visual merchandising practice of apparel e-merchants

Lola Khakimdjanova, Ji-Hye Park · Journal of Retailing and Consumer Services · 2004 · 107 citations

, , +14

The Cigarette Manufacturers' Efforts to Promote Tobacco to the U.S. Military

Anne M. Joseph, Monique E Muggli, Kathryn C. Pearson et al. · Military Medicine · 2005 · 59 citations · Full text

, , +17

<i>Caveat Venditor</i> ? Museum Merchandising, Nonprofit Commercialization, and the Case of the Metropolitan Museum in New York

Stefan Toepler · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2006 · 56 citations

, , +16

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Francisco Muñoz‐Leiva, María Eugenia Rodríguez-López, Francisco Liébana‐Cabanillas et al. · European Journal of Marketing · 2021 · 31 citations · Full text

, , +13

1–5 of 21

Authors

48

  1. LL
    LL Layman

    Western Regional Hospital, Nepal

    1 publications · 10 citations

    1

    h-index

  2. JP
    Ji-Hye Park

    Kookmin University, South Korea

    1 publications · 107 citations

    1

    h-index

  3. HB
    Huiying Bao

    Soochow University, China

    1 publications · 23 citations

    1

    h-index

  4. WP
    Wade Pendleton

    University of Cape Town, South Africa

    1 publications · 25 citations

    1

    h-index

  5. YH
    Yan Hong

    Soochow University, China

    1 publications · 23 citations

    1

    h-index

1–5 of 48

Institutions

24

  1. University of Minnesota

    Minneapolis, United States

    2 h-index

    2 publications

    81 citations

  2. Iowa State University

    Ames, United States

    2 h-index

    2 publications

    127 citations

  3. Georgetown University

    Washington, United States

    1 h-index

    1 publications

    22 citations

  4. Westinghouse Electric (United States)

    Cranberry Township, United States

    1 h-index

    1 publications

    10 citations

  5. Ecolab (United States)

    Saint Paul, United States

    1 h-index

    1 publications

    59 citations

  6. Japan Tobacco (United States)

    Teaneck, United States

    1 h-index

    1 publications

    59 citations

  7. Minnesota Department of Health

    Saint Paul, United States

    1 h-index

    1 publications

    59 citations

  8. Iscte – Instituto Universitário de Lisboa

    Lisbon, Portugal

    1 h-index

    1 publications

    31 citations

1–8 of 24

Venues

  1. European Journal of Marketing

    EJM · 2 publications · 58 citations

    2

    h-index

  2. Electronic Markets

    EM · 1 publications · 28 citations

    1

    h-index

  3. Direct Marketing An International Journal

    1 publications · 17 citations

    1

    h-index

  4. 1

    h-index

  5. Journal of Animal Science

    1 publications · 10 citations

    1

    h-index

1–5