Concepedia

Mental Availability

Mental Availability is a brand-related cognitive construct that refers to the ease with which a brand comes to mind in buying situations, distinguished from related constructs by its focus on the probabilistic likelihood of brand retrieval from memory across diverse purchase contexts.

3

Publications

48

Citations

9

Authors

3

Institutions

Publications per year

2017–2026

3

Parents

Publications

3

The second pugilist’s plight: Why people believe they are above average but are not especially happy about it.

Shai Davidai, Sebastian Deri · Journal of Experimental Psychology General · 2019 · 20 citations

, , +14

Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour, after-All

Amy Wilson, Byron Sharp, Cathy Nguyen et al. · Australasian Marketing Journal (AMJ) · 2017 · 14 citations

, , +13

Measuring advertising’s effect on mental availability

Kelly Vaughan, Armando Maria Corsi, Virginia Beal et al. · International Journal of Market Research · 2020 · 14 citations

, , +15

Human behavior in the context of low-probability high-impact events

Joakim Sundh · Humanities and Social Sciences Communications · 2024 · 13 citations · Full text

, , +14

The Value of Personal Contact in Marketing Insurance: Client Judgments of Representativeness and Mental Availability

Michael Theil · Risk Management and Insurance Review · 2003 · 10 citations

, , +10

1–5 of 3

Authors

9

  1. BS
    Byron Sharp

    University of South Australia, Australia

    2 publications · 28 citations

    2

    h-index

  2. SB
    Svetlana Bogomolova

    University of South Australia, Australia

    1 publications · 14 citations

    1

    h-index

  3. SD
    Shai Davidai

    Columbia University, United States

    1 publications · 20 citations

    1

    h-index

  4. VB
    Virginia Beal

    University of South Australia, Australia

    1 publications · 14 citations

    1

    h-index

  5. CN
    Cathy Nguyen

    University of South Australia, Australia

    1 publications · 14 citations

    1

    h-index

1–5 of 9

Institutions

3

  1. University of South Australia

    Adelaide, Australia

    2 h-index

    8 publications

    112 citations

  2. New School

    New York, United States

    1 h-index

    1 publications

    20 citations

  3. Cornell University

    Ithaca, United States

    1 h-index

    1 publications

    20 citations

  4. Uppsala University

    Uppsala, Sweden

    1 publications

    13 citations

  5. Flinders University

    Adelaide, Australia

    1 publications

    10 citations

1–5 of 3

Venues

  1. International Journal of Market Research

    1 publications · 14 citations

    1

    h-index

  2. Australasian Marketing Journal (AMJ)

    1 publications · 14 citations

    1

    h-index

  3. Journal of Experimental Psychology General

    1 publications · 20 citations

    1

    h-index

  4. Humanities and Social Sciences Communications

    1 publications · 13 citations

  5. Journal of Retailing and Consumer Services

    1 publications · 10 citations

1–5