Mental Association

Mental Association is a cognitive construct in trademark law that denotes the psychological link formed in consumers' minds between a mark and a source, distinguishing it from mere recognition by implying a subliminal connection that may persist even in the absence of direct confusion.

31

Publications

2.7K

Citations

53

Authors

23

Institutions

Publications per year

2017–2026

8

Authors

53

  1. MB
    M Bosinelli

    University of Bologna, Italy

    3 publications · 161 citations

    3

    h-index

  2. PC
    Piercarla Cicogna

    University of Bologna, Italy

    3 publications · 161 citations

    3

    h-index

  3. FS
    Fritz Strack

    University of Würzburg, Germany

    2 publications · 747 citations

    2

    h-index

  4. JA
    John A. Bargh

    Yale University, United States

    2 publications · 747 citations

    2

    h-index

  5. VN
    Vincenzo Natale

    University of Bologna, Italy

    2 publications · 91 citations

    2

    h-index

1–5 of 53

Venues

  1. Journal of Personality and Social Psychology

    3 publications · 1.6K citations

    3

    h-index

  2. The American Journal of Psychology

    AJP · 2 publications · 102 citations

    2

    h-index

  3. Psychological Review

    2 publications · 31 citations

    2

    h-index

  4. 1

    h-index

  5. Soviet Psychology

    1 publications · 12 citations

    1

    h-index

1–5