Mental Association
Mental Association is a cognitive construct in trademark law that denotes the psychological link formed in consumers' minds between a mark and a source, distinguishing it from mere recognition by implying a subliminal connection that may persist even in the absence of direct confusion.
31
Publications
2.7K
Citations
53
Authors
23
Institutions
Publications per year
2017–2026
8
Parents
31
Construal Level and Procrastination
Sean M. McCrea, Nira Liberman, Yaacov Trope et al. · Psychological Science · 2008 · 186 citations · Full text
Associative processing and paranormal belief
Lorena R. R. Gianotti, Christine Möhr, Diego A. Pizzagalli et al. · Psychiatry and Clinical Neurosciences · 2001 · 131 citations · Full text
1–5 of 31
53
3
h-index
3
h-index
2
h-index
2
h-index
2
h-index
1–5 of 53
23

University of Bologna
Bologna, Italy
3 h-index
6 publications
344 citations
New York University
New York, United States
2 h-index
2 publications
575 citations

University of Modena and Reggio Emilia
Modena, Italy
1 h-index
2 publications
46 citations
Indiana University Bloomington
Bloomington, United States
1 h-index
1 publications
186 citations
University of Wisconsin–Madison
Madison, United States
1 h-index
1 publications
131 citations

Italian Institute of Technology
Genoa, Italy
1 h-index
1 publications
20 citations
Stanford University
Stanford, United States
1 h-index
1 publications
885 citations
University Hospital of Zurich
Zurich, Switzerland
1 h-index
2 publications
262 citations
1–8 of 23
3 publications · 1.6K citations
3
h-index
AJP · 2 publications · 102 citations
2
h-index
2 publications · 31 citations
2
h-index
1 publications · 15 citations
1
h-index
1 publications · 12 citations
1
h-index
1–5