Memetic Propagation

Memetic Propagation is a theoretical construct in social media folklore that denotes the process by which cultural units, or memes, proliferate through digital networks via replication, variation, and selective transmission, distinguished by its reliance on user-driven engagement and platform-specific affordances to shape the diffusion and evolution of shared symbolic content.

43

Publications

5.7K

Citations

76

Authors

39

Institutions

Publications per year

2017–2026

8

Authors

76

  1. BH
    Brian H. Spitzberg

    San Diego State University, United States

    2 publications · 140 citations

    2

    h-index

  2. CH
    Cheng Huang

    Sichuan University, China

    1 publications · 24 citations

    1

    h-index

  3. SJ
    Steven Jan

    University of Huddersfield, United Kingdom

    1 publications · 14 citations

    1

    h-index

  4. KS
    Kim Sterelny

    Australian National University, Australia

    1 publications · 48 citations

    1

    h-index

  5. AK
    Aharon Kantorovich

    Tel Aviv University, Israel

    1 publications · 10 citations

    1

    h-index

1–5 of 76

Venues

  1. Marketing Intelligence & Planning

    2 publications · 58 citations

    2

    h-index

  2. New Media & Society

    2 publications · 583 citations

    2

    h-index

  3. Information Communication & Society

    ICS · 2 publications · 97 citations

    2

    h-index

  4. CogPrints (University of Southampton)

    Repository · 2 publications · 126 citations

    2

    h-index

  5. International Journal of Advertising

    IJA · 1 publications · 151 citations

    1

    h-index

1–5