Spreadable media: creating value and meaning in a networked culture

Abstract

Acknowledgments How to Read This Book Introduction: Why Media Spreads 1 Where Web 2.0 Went Wrong 2 Reappraising the Residual 3 The Value of Media Engagement 4 What Constitutes Meaningful Participation? 5 Designing for Spreadability 6 Courting Supporters for Independent Media 7 Thinking Transnationally Conclusion Notes References Index About the Authors