Concepedia

Membership Segmentation

Membership Segmentation is a strategic marketing framework that classifies members within an organization or community into distinct subgroups based on shared characteristics, behaviors, or engagement levels to enable targeted communication, personalized value delivery, and optimized retention in membership-based business models.

5

Publications

121

Citations

11

Authors

8

Institutions

Publications per year

2017–2026

2

Parents

Publications

5

Quantifying the Effect of Informational Support on Membership Retention in Online Communities through Large-Scale Data Analytics

Wanli Xing, Sean Goggins, Josh Introne · Computers in Human Behavior · 2018 · 46 citations

, , +17

Segmentation of Sport Center Members in Seoul Based on Attitudes Toward Service Quality

Changhwan Kim, Susan Y. Kim Korea · Journal of Sport Management · 1998 · 27 citations

, , +17

Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification

Matti Haverila, Caitlin McLaughlin, Kai Haverila et al. · Journal of Product & Brand Management · 2020 · 25 citations

, , +17

Reading ‘A tutorial on membership categorization’ by Emanuel Schegloff

Andrew P. Carlin · Journal of Pragmatics · 2009 · 13 citations

, , +9

Applying membership categorization analysis to chat-room talk

R. Vallis · Continuum eBooks · 2001 · 10 citations

, , +14

1–5 of 5

Authors

11

  1. KH
    Kai Haverila

    Thompson Rivers University, Canada

    1 publications · 25 citations

    1

    h-index

  2. AP
    Andrew P. Carlin

    University College Dublin, Ireland

    1 publications · 13 citations

    1

    h-index

  3. SY
    Susan Y. Kim Korea

    Hungarian University of Sports Science, Hungary

    1 publications · 27 citations

    1

    h-index

  4. MA
    Mehak Arora

    All India Institute of Medical Sciences, India

    1 publications · 25 citations

    1

    h-index

  5. CK
    Changhwan Kim

    Yonsei University, South Korea

    1 publications · 27 citations

    1

    h-index

1–5 of 11

Institutions

8

  1. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    46 citations

  2. Concordia University

    Portland, United States

    1 h-index

    1 publications

    25 citations

  3. Hungarian University of Sports Science

    Budapest, Hungary

    1 h-index

    2 publications

    54 citations

  4. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    46 citations

  5. University College Dublin

    Dublin, Ireland

    1 h-index

    1 publications

    13 citations

  6. Thompson Rivers University

    Kamloops, Canada

    1 h-index

    3 publications

    75 citations

  7. Concordia University

    Montreal, Canada

    1 h-index

    1 publications

    25 citations

  8. University of Missouri

    Columbia, United States

    1 h-index

    1 publications

    46 citations

1–8 of 8

Venues

  1. Journal of Sport Management

    JSM · 1 publications · 27 citations

    1

    h-index

  2. Journal of Product & Brand Management

    1 publications · 25 citations

    1

    h-index

  3. Journal of Pragmatics

    1 publications · 13 citations

    1

    h-index

  4. Continuum eBooks

    Ebook platform · 1 publications · 10 citations

    1

    h-index

  5. Computers in Human Behavior

    1 publications · 46 citations

    1

    h-index

1–5