Concepedia
Statistics
Publications
17
Citations
325
H-Index
12
Active since
2019
Affiliations
Thompson Rivers University(Current)
Concordia University
University of Manchester
St. Francis Xavier University
Université Laval
Kai Haverila is an author at Thompson Rivers University specializing in marketing, marketing management, and business.
Publications per year
2019–2024
Variables Affecting the Retention Intentions of Students in Higher Education Institutions
Matti Haverila, Kai Haverila, Caitlin McLaughlin · Journal of International Students · 2020 · 52 citations · Full text
Education, Higher Education, Instruction +9
Towards a comprehensive student satisfaction model
Matti Haverila, Kai Haverila, Caitlin McLaughlin et al. · The International Journal of Management Education · 2021 · 39 citations
Education, Higher Education, Psychometrics +8
Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
Matti Haverila, Caitlin McLaughlin, Kai Haverila et al. · Journal of Product & Brand Management · 2020 · 25 citations
Business, Marketing, Marketing Management +17
Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model
Matti Haverila, Kai Haverila, Mehak Arora · International Journal of Wine Business Research · 2019 · 24 citations
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Matti Haverila, Kai Haverila, Caitlin McLaughlin et al. · Journal of Marketing Analytics · 2022 · 22 citations
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