Concepedia

Market Sizing Analysis

Market Sizing Analysis is a methodological framework within investment project packaging that quantifies the total addressable market for a specific product or service by identifying its potential demand, customer segments, and revenue opportunities to inform strategic decision-making.

4

Publications

108

Citations

10

Authors

12

Institutions

Publications per year

2017–2026

2

Parents

Publications

4

Mass-customized Target Market Sizing: Extending the Sizing Paradigm for Improved Apparel Fit

Susan P. Ashdown, Suzanne Loker · Fashion Practice · 2010 · 45 citations

, , +17

Reshaping traditional marketing mix to include social media participation

Eleonora Pantano, Constantinos‐Vasilios Priporas, Giuseppe Migliano · European Business Review · 2019 · 32 citations · Full text

, , +9

Understanding the metrosexual and spornosexual as a segment for retailers

Vincent‐Wayne Mitchell, Amar Lodhia · International Journal of Retail & Distribution Management · 2017 · 21 citations

, , +9

Bitcoin as a monetary system: Examining attention and attendance

Timo-Pekka Huhtinen · Aaltodoc (Aalto University) · 2014 · 11 citations · Full text

, , +10

Tick size, market structure, and market quality

Kee H. Chung, Jangkoo Kang, Joon‐Seok Kim · Review of Quantitative Finance and Accounting · 2010 · 10 citations

, , +16

1–5 of 4

Authors

10

  1. JK
    Jangkoo Kang

    Korea Advanced Institute of Science and Technology, South Korea

    1 publications · 10 citations

    1

    h-index

  2. JK
    Joon‐Seok Kim

    The University of Texas at Austin, United States

    1 publications · 10 citations

    1

    h-index

  3. EP
    Eleonora Pantano

    University of Bristol, United Kingdom

    1 publications · 32 citations

    1

    h-index

  4. CP
    Constantinos‐Vasilios Priporas

    Middlesex University, United Kingdom

    1 publications · 32 citations

    1

    h-index

  5. AL
    Amar Lodhia

    City, University of London, United Kingdom

    1 publications · 21 citations

    1

    h-index

1–5 of 10

Institutions

12

  1. Cornell University

    Ithaca, United States

    1 h-index

    2 publications

    90 citations

  2. Korea Institute of Finance

    Seoul, South Korea

    1 h-index

    1 publications

    10 citations

  3. TXT e-solutions (Italy)

    Milan, Italy

    1 h-index

    1 publications

    32 citations

  4. Korea Labor Institute

    Daejeon, South Korea

    1 h-index

    1 publications

    10 citations

  5. British Academy

    London, United Kingdom

    1 h-index

    2 publications

    90 citations

  6. Middlesex University

    London, United Kingdom

    1 h-index

    1 publications

    32 citations

  7. Buffalo State University

    Buffalo, United States

    1 h-index

    1 publications

    10 citations

  8. Korea Institute for Advanced Study

    Seoul, South Korea

    1 h-index

    1 publications

    10 citations

1–8 of 12

Venues

  1. European Business Review

    EBR · 1 publications · 32 citations

    1

    h-index

  2. 1

    h-index

  3. Review of Quantitative Finance and Accounting

    1 publications · 10 citations

    1

    h-index

  4. Fashion Practice

    1 publications · 45 citations

    1

    h-index

  5. Aaltodoc (Aalto University)

    Repository · 1 publications · 11 citations

1–5