Market Development Objectives

Market Development Objectives is a strategic alliance objective that belongs to the class of market expansion goals, specifically distinguished by its focus on entering new geographic regions, customer segments, or distribution channels through collaborative partnerships to achieve mutual growth.

52

Publications

2K

Citations

107

Authors

52

Institutions

Publications per year

2017–2026

13

Authors

107

  1. BB
    Benigna Boza‐Kiss

    International Institute for Applied Systems Analysis, Austria

    2 publications · 163 citations

    2

    h-index

  2. WR
    Wolfgang Rojas

    Esan University, Peru

    2 publications · 37 citations

    2

    h-index

  3. PA
    Peter A. Dewees

    University of Oxford, United Kingdom

    2 publications · 58 citations

    2

    h-index

  4. PB
    Paolo Bertoldi

    Joint Research Centre, Italy

    2 publications · 163 citations

    2

    h-index

  5. CC
    Charles C. Slater

    University of Colorado Boulder, United States

    2 publications · 73 citations

    2

    h-index

1–5 of 107

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 36 citations

    2

    h-index

  2. RePEc: Research Papers in Economics

    Repository · 2 publications · 76 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 73 citations

    2

    h-index

  4. British Food Journal

    2 publications · 107 citations

    2

    h-index

  5. International Journal of Rural Management

    IJRM · 1 publications · 10 citations

    1

    h-index

1–5