Loyalty Program Platforms

Loyalty Program Platforms is a digital infrastructure system that enables retailers to design, implement, and managecustomer loyalty initiatives by integrating reward tracking, personalized engagement, and data analytics within a unified retail technology ecosystem.

8

Publications

219

Citations

23

Authors

14

Institutions

Publications per year

2017–2026

6

Authors

23

  1. ZF
    Zhixuan Fang

    Tsinghua University, China

    1 publications · 12 citations

    1

    h-index

  2. JM
    José Marinho

    University of Coimbra, Portugal

    1 publications · 19 citations

    1

    h-index

  3. HD
    Harshal Dalvi

    Dwarkadas J. Sanghvi College of Engineering, India

    1 publications · 21 citations

    1

    h-index

  4. MM
    Massoud Metghalchi

    Texas A&M University-Victoria, United States

    1 publications · 11 citations

    1

    h-index

  5. LH
    Longbo Huang

    Tsinghua University, China

    1 publications · 12 citations

    1

    h-index

1–5 of 23

Venues

  1. SAGE Open

    1 publications · 16 citations

    1

    h-index

  2. Journal of Retailing and Consumer Services

    1 publications · 103 citations

    1

    h-index

  3. Future Internet

    1 publications · 19 citations

    1

    h-index

  4. Journal of Financial Services Marketing

    1 publications · 14 citations

    1

    h-index

  5. International Journal of Business Excellence

    1 publications · 11 citations

    1

    h-index

1–5