Jorna Leenheer

Which retailers adopt a loyalty program? An empirical study

Jorna Leenheer, Tammo H.A. Bijmolt · Journal of Retailing and Consumer Services · 2008 · 101 citations

Customer Satisfaction, Consumer Research, Business +5

Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay

Joost Poort, Jorna Leenheer, Jeroen van der Ham et al. · Telecommunications Policy · 2014 · 76 citations

Internet Security, Engineering, Information Security +11

Own power: Motives of having electricity without the energy company

Jorna Leenheer, M. de Nooij, Omer Sheikh · Energy Policy · 2011 · 73 citations

Engineering, Energy Community, Energy Transition +7

Baywatch: Two Approaches to Measure the Effects of Blocking Access to the Pirate Bay

Joost Poort, Jorna Leenheer, Jeroen van der Ham et al. · SSRN Electronic Journal · 2013 · 53 citations · Full text

Internet Security, Engineering, Information Security +11

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt et al. · International Journal of Research in Marketing · 2007 · 43 citations · Full text

Customer Satisfaction, Loyalty Programs, Behavioral Decision Making +8