Concepedia

Low-end Disruption

Low-End Disruption is a type of disruptive innovation in which a product or service enters at the bottom of a market, initially serving overlooked or underserved customers with simpler and more affordable offerings, before progressively moving upmarket to displace established competitors.

18

Publications

1.5K

Citations

50

Authors

29

Institutions

Publications per year

2017–2026

8

Parents

Publications

18

How GE Is Disrupting Itself

Jeffrey R. Immelt, Vijay Govindarajan, Chris Trimble · Harvard business review · 2009 · 569 citations

, , +16

When Is a Disruptive Innovation Disruptive?<sup>*</sup>

Glen M. Schmidt, Cheryl Druehl · Journal of Product Innovation Management · 2008 · 338 citations

, , +16

The role of small firms in the transfer of disruptive technologies

Suleiman K. Kassicieh, Bruce A. Kirchhoff, Steven T. Walsh et al. · Technovation · 2002 · 98 citations

, , +14

The best response to digital disruption

Jacques Bughin, Nicolas van Zeebroeck · ULB Institutional Repository · 2017 · 78 citations

, , +9

Implementing a Low-End Disruption Strategy through Multiproject Lineage Management: The Logan Case

Christophe Midler · Project Management Journal · 2013 · 70 citations

, , +11

1–5 of 18

Authors

50

  1. JB
    Jacques Bughin

    McKinsey & Company (United States), United States

    2 publications · 95 citations

    2

    h-index

  2. GK
    George Khushf

    University of South Carolina, United States

    1 publications · 15 citations

    1

    h-index

  3. MH
    Maria Holmlund

    Hanken School of Economics, Finland

    1 publications · 20 citations

    1

    h-index

  4. JR
    Jeffrey R. Immelt

    1 publications · 569 citations

    1

    h-index

  5. CT
    Chris Trimble

    University of Nebraska–Lincoln, United States

    1 publications · 569 citations

    1

    h-index

1–5 of 50

Institutions

29

  1. Zhejiang University

    Hangzhou, China

    2 h-index

    2 publications

    84 citations

  2. Adam Smith Institute

    London, United Kingdom

    1 h-index

    1 publications

    14 citations

  3. George Mason University

    Fairfax, United States

    1 h-index

    1 publications

    338 citations

  4. Vienna University of Economics and Business

    Vienna, Austria

    1 h-index

    2 publications

    66 citations

  5. University of Hull

    Hull, United Kingdom

    1 h-index

    1 publications

    14 citations

  6. University of South Carolina

    Columbia, United States

    1 h-index

    2 publications

    30 citations

  7. University of Glasgow

    Glasgow, United Kingdom

    1 h-index

    1 publications

    14 citations

  8. Tsinghua University

    Beijing, China

    1 h-index

    1 publications

    65 citations

1–8 of 29

Venues

  1. Asian Journal of Technology Innovation

    1 publications · 65 citations

    1

    h-index

  2. Decision Sciences Journal of Innovative Education

    DSJIE · 1 publications · 24 citations

    1

    h-index

  3. Journal of Product Innovation Management

    1 publications · 338 citations

    1

    h-index

  4. Academic Medicine

    1 publications · 18 citations

    1

    h-index

  5. Technovation

    1 publications · 98 citations

    1

    h-index

1–5