Concepedia

Launch Price Determination

Launch Price Determination is a pricing strategy framework that specifies the initial price point for a new product or service, particularly under a skimming pricing approach, by prioritizing high early-market value extraction from less price-sensitive customer segments.

13

Publications

471

Citations

26

Authors

25

Institutions

Publications per year

2017–2026

7

Parents

Publications

13

Optimizing Product Launches in the Presence of Strategic Consumers

Ilan Lobel, Jigar V. Patel, Gustavo Vulcano et al. · Management Science · 2015 · 129 citations · Full text

, , +14

Effects of Regulation on Drug Launch and Pricing in Interdependent Markets

Patricia M. Danzon, Andrew J. Epstein · Advances in health economics and health services research · 2012 · 80 citations

, , +13

Dynamic pricing and competitive time-to-market strategy of new product launch under a multistage duopoly

Cheng‐Han Wu, Jing-Yi Lai · European Journal of Operational Research · 2019 · 46 citations

, , +17

Effects of Regulation on Drug Launch and Pricing in Interdependent Markets

Patricia M. Danzon, Andrew J. Epstein · National Bureau of Economic Research · 2008 · 45 citations · Full text

, , +13

Optimal Dynamic Product Development and Launch for a Network of Customers

Nur Sunar, John R. Birge, Sinit Vitavasiri · Operations Research · 2019 · 36 citations

, , +15

1–5 of 13

Authors

26

  1. PM
    Patricia M. Danzon

    University of Pennsylvania, United States

    3 publications · 135 citations

    3

    h-index

  2. AJ
    Andrew J. Epstein

    University of Pennsylvania, United States

    2 publications · 125 citations

    2

    h-index

  3. JR
    John R. Birge

    University of Chicago, United States

    2 publications · 46 citations

    2

    h-index

  4. SV
    Sinit Vitavasiri

    University of North Carolina at Chapel Hill, United States

    2 publications · 46 citations

    2

    h-index

  5. NS
    Nur Sunar

    University of North Carolina at Chapel Hill, United States

    2 publications · 46 citations

    2

    h-index

1–5 of 26

Institutions

25

  1. National Bureau of Economic Research

    Cambridge, United States

    2 h-index

    3 publications

    170 citations

  2. Yale University

    New Haven, United States

    2 h-index

    3 publications

    170 citations

  3. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    46 citations

  4. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    4 publications

    250 citations

  5. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    2 publications

    46 citations

  6. New York University

    New York, United States

    1 h-index

    2 publications

    258 citations

  7. Ericsson (Sweden)

    Kista, Sweden

    1 h-index

    1 publications

    10 citations

  8. Washington University in St. Louis

    St Louis, United States

    1 h-index

    1 publications

    36 citations

1–8 of 25

Venues

  1. Management Science

    2 publications · 165 citations

    2

    h-index

  2. PharmacoEconomics

    1 publications · 27 citations

    1

    h-index

  3. MAD - Magazine of Aviation Development

    1 publications · 18 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 10 citations

    1

    h-index

  5. Advances in health economics and health services research

    Book series · 1 publications · 80 citations

    1

    h-index

1–5