Journey-based Customer Segmentation

Journey-Based Customer Segmentation is a customer segmentation framework that classifies customers according to distinct behavioral patterns, touchpoint interactions, and temporal sequences observed across their end-to-end journey stages, thereby distinguishing itself from attribute-based or demographic segmentation methods by emphasizing longitudinal, experience-driven pathways.

Publications

699

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Customer Journey Analysis

Publications

Shopping orientation segmentation of the elderly consumer

James R. Lumpkin · Journal of the Academy of Marketing Science · 1985 · 244 citations

Business, Marketing, Marketing Management +13

Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques

Elaheh Yadegaridehkordi, Mehrbakhsh Nilashi, Mohd Hairul Nizam Md Nasir et al. · Technology in Society · 2021 · 104 citations

Business, Hospitality Management, Tourism Management +16

Customer segmentation for marinas: Evaluating marinas as destinations

Neslihan Paker, Ceren Altuntaş Vural · Tourism Management · 2016 · 98 citations

Business, Marketing, Marketing Management +12

Mobile customer segmentation based on smartphone measurement

Fadly Hamka, Harry Bouwman, Mark de Reuver et al. · Telematics and Informatics · 2013 · 92 citations

Business, Marketing, Marketing Management +14

Segmentation of passenger preferences for using digital technologies at airports in Norway

Nigel Halpern, Deodat Mwesiumo, Thomas Budd et al. · Journal of Air Transport Management · 2021 · 48 citations · Full text

Business, Information Systems, Transportation Planning +16

1–5 of 10

Authors

JR
James R. Lumpkin
Baylor University, United States
2 publications · 271 citations
2
h-index
EY
Elaheh Yadegaridehkordi
University of Malaya, Malaysia
1 publications · 104 citations
1
h-index
VF
Vincenzo Fasone
Università degli Studi di Enna Kore, Italy
1 publications · 18 citations
1
h-index
ES
Eko Supriyanto
University of Technology Malaysia, Malaysia
1 publications · 104 citations
1
h-index
SM
Saeedeh Momtazi
Amirkabir University of Technology, Iran
1 publications · 104 citations
1
h-index

1–5 of 31

Institutions

1–8 of 21

Venues

Journal of the Academy of Marketing Science
2 publications · 271 citations
2
h-index
Tourism Management
1 publications · 98 citations
1
h-index
Technology in Society
1 publications · 104 citations
1
h-index
Telematics and Informatics
1 publications · 92 citations
1
h-index
International Journal of Hospitality Management
1 publications · 30 citations
1
h-index

1–5