Journey Transformation

Journey Transformation is a methodological framework within journey mapping that systematically redesigns customer journey stages through targeted interventions to achieve desired behavioral or experiential outcomes.

22

Publications

1.3K

Citations

57

Authors

22

Institutions

Publications per year

2017–2026

8

Authors

57

  1. NB
    Norman Buchignani

    University of Lethbridge, Canada

    2 publications · 70 citations

    2

    h-index

  2. BP
    Brita Pekarsky

    University of South Australia, Australia

    1 publications · 11 citations

    1

    h-index

  3. LP
    Lukas P. Madson

    Mayo Clinic in Florida, United States

    1 publications · 53 citations

    1

    h-index

  4. SD
    Sean Doherty

    Wilfrid Laurier University, Canada

    1 publications · 75 citations

    1

    h-index

  5. PR
    Priya Ramar

    Mayo Clinic in Arizona, United States

    1 publications · 53 citations

    1

    h-index

1–5 of 57

Venues

  1. Urban Studies

    1 publications · 49 citations

    1

    h-index

  2. Tourism Management

    1 publications · 71 citations

    1

    h-index

  3. Psychotherapy

    1 publications · 10 citations

    1

    h-index

  4. Mobilities

    1 publications · 22 citations

    1

    h-index

  5. Pacific Affairs

    1 publications · 30 citations

    1

    h-index

1–5