Concepedia

Goodwill Preservation

Goodwill Preservation is a franchisor duty that belongs to the category of relational governance mechanisms in franchise systems, specifically denoting the obligation to maintain and enhance the positive reputation, brand value, and customer loyalty associated with the franchise network by ensuring consistent quality, ethical practices, and support for franchisees.

4

Publications

236

Citations

6

Authors

7

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences

Dong‐Jin Lee, M. Joseph Sirgy · Journal of Macromarketing · 2004 · 182 citations

, , +12

Reporting incentives, ownership concentration by the largest outside shareholder, and reported goodwill impairment losses

Jamaliah Abdul Majid · Journal of Contemporary Accounting & Economics · 2015 · 25 citations

, , +13

Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

Luca Grosset, Bruno Viscolani · Automatica · 2009 · 17 citations · Full text

, , +13

Hells Angels™ Motorcycle Corporation in the Fashion Business: Interrogating the Fetishism of the Trademark Law

Tereza Østbø Kuldova · Journal of Design History · 2016 · 12 citations

, , +17

1–4 of 4

Authors

6

  1. BV
    Bruno Viscolani

    University of Padua, Italy

    1 publications · 17 citations

    1

    h-index

  2. DL
    Dong‐Jin Lee

    Yonsei University, South Korea

    1 publications · 182 citations

    1

    h-index

  3. TØ
    Tereza Østbø Kuldova

    University of Oslo, Norway

    1 publications · 12 citations

    1

    h-index

  4. JA
    Jamaliah Abdul Majid

    Northern University of Malaysia, Malaysia

    1 publications · 25 citations

    1

    h-index

  5. MJ
    M. Joseph Sirgy

    Virginia Tech, United States

    1 publications · 182 citations

    1

    h-index

1–5 of 6

Institutions

7

  1. Virginia Tech

    Blacksburg, United States

    1 h-index

    1 publications

    182 citations

  2. Institute for Social Anthropology

    Vienna, Austria

    1 h-index

    1 publications

    12 citations

  3. University of Vienna

    Vienna, Austria

    1 h-index

    1 publications

    12 citations

  4. Northern University of Malaysia

    Jitra, Malaysia

    1 h-index

    1 publications

    25 citations

  5. Yonsei University

    Seoul, South Korea

    1 h-index

    1 publications

    182 citations

  6. University of Padua

    Padua, Italy

    1 h-index

    2 publications

    34 citations

  7. University of Oslo

    Oslo, Norway

    1 h-index

    1 publications

    12 citations

1–7 of 7

Venues

  1. 1

    h-index

  2. Journal of Macromarketing

    1 publications · 182 citations

    1

    h-index

  3. Journal of Design History

    1 publications · 12 citations

    1

    h-index

  4. Automatica

    1 publications · 17 citations

    1

    h-index

1–4