Gender-based Segmentation

Gender-Based Segmentation is a demographic segmentation method that classifies a target audience into distinct groups based on gender identity as the primary differentiating variable.

62

Publications

2.8K

Citations

183

Authors

104

Institutions

Publications per year

2017–2026

28

Authors

183

  1. SN
    Stefan Neubauer

    University of Oxford, United Kingdom

    2 publications · 83 citations

    2

    h-index

  2. PC
    Phil Chowienczyk

    King's College London, United Kingdom

    2 publications · 83 citations

    2

    h-index

  3. SK
    Stefan K. Piechnik

    University of Oxford, United Kingdom

    2 publications · 83 citations

    2

    h-index

  4. SP
    Susan P. Douglas

    New York University, United States

    2 publications · 135 citations

    2

    h-index

  5. KH
    Kyungsik Han

    Ajou University, South Korea

    2 publications · 27 citations

    2

    h-index

1–5 of 183

Venues

  1. Pattern Recognition Letters

    3 publications · 383 citations

    3

    h-index

  2. Pattern Analysis and Applications

    2 publications · 89 citations

    2

    h-index

  3. Gender Work and Organization

    2 publications · 67 citations

    2

    h-index

  4. Journal of Marketing

    JM · 2 publications · 135 citations

    2

    h-index

  5. Neurocomputing

    2 publications · 271 citations

    2

    h-index

1–5