Gain Framing is a motivational goal frame within the domain of goal-framing theory that emphasizes the attainment of positive outcomes or benefits as the primary incentive for engaging in a particular behavior.
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47
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94
Influence of Elaboration on the Framing of Decision
Kazuhisa Takemura · The Journal of Psychology · 1994 · 201 citations
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1–5 of 229
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154
Northwestern University
Evanston, United States
5 h-index
5 publications
1.8K citations
Cornell University
Ithaca, United States
5 h-index
12 publications
381 citations
University of Groningen
Groningen, The Netherlands
4 h-index
6 publications
221 citations
University of California, Santa Barbara
Santa Barbara, United States
3 h-index
10 publications
2.4K citations
Columbia University
New York, United States
2 h-index
2 publications
53 citations
Southern Methodist University
Dallas, United States
2 h-index
3 publications
82 citations
University of Amsterdam
Amsterdam, The Netherlands
2 h-index
2 publications
108 citations
Decision Sciences (United States)
Fort Walton Beach, United States
2 h-index
4 publications
131 citations
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- Communication Research
CR · 3 publications · 193 citations
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- Journal of Advertising
3 publications · 105 citations
3
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- Journal of Experimental Social Psychology
3 publications · 139 citations
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- Health Communication
3 publications · 66 citations
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- Sustainability
2 publications · 66 citations
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