Flighting Strategy is a media scheduling approach that alternates periods of advertising activity with periods of hiatus to concentrate exposure in bursts while maintaining brand presence over time.
4
Publications
162
Citations
11
Authors
6
Institutions
Publications per year
2017–2026
1
Variants
Flighting
Parents
Publications
4
Dynamic booking rules for flights with an intermediate stop
1–5 of 4
Authors
11
- RR
1
h-index
- RE
1
h-index
- CR
1
h-index
- DB
1
h-index
- SL
1
h-index
1–5 of 11
Institutions
6
University of Illinois Chicago
Chicago, United States
1 h-index
1 publications
68 citations
Universidad de Las Palmas de Gran Canaria
Las Palmas de Gran Canaria, Spain
1 h-index
3 publications
180 citations
Ben-Gurion University of the Negev
Beersheba, Israel
1 h-index
1 publications
18 citations
University of California, Berkeley
Berkeley, United States
1 h-index
1 publications
68 citations
University of Bergamo
Bergamo, Italy
1 h-index
4 publications
64 citations
City University of New York
New York, United States
1 h-index
1 publications
18 citations
Ghent University
Ghent, Belgium
1 publications
11 citations
KU Leuven
Leuven, Belgium
1 publications
11 citations
1–8 of 6
Venues
- Journal of Air Transport Management
2 publications · 76 citations
2
h-index
- Transportation Research Part E Logistics and Transportation Review
1 publications · 68 citations
1
h-index
- Omega
1 publications · 18 citations
1
h-index
1–3