Explicit Persuasion is a type of advertising persuasion strategy that belongs to the class of intentional influence techniques, distinguished by its direct and overt presentation of persuasive intent, where the message clearly articulates its aim to shape attitudes or behaviors through transparent appeals to logic, emotion, or credibility.
95
Publications
15.9K
Citations
193
Authors
126
Institutions
Publications per year
2017–2026
23
Variants
Overt Persuasion
Parents
Publications
95
1–5 of 95
Authors
193
- SC
4
h-index
- SM
3
h-index
- AS
3
h-index
- SS
3
h-index
- AW
3
h-index
1–5 of 193
Institutions
126
Sapienza University of Rome
Rome, Italy
3 h-index
8 publications
400 citations
University of Maryland, College Park
College Park, United States
3 h-index
4 publications
203 citations
Harvard University Press
Cambridge, United States
3 h-index
7 publications
1.3K citations
Boston University
Boston, United States
2 h-index
2 publications
65 citations
University of Lincoln
Lincoln, United Kingdom
2 h-index
2 publications
50 citations
Columbia University
New York, United States
2 h-index
2 publications
130 citations
York University
Toronto, Canada
2 h-index
2 publications
243 citations
National Bureau of Economic Research
Cambridge, United States
2 h-index
5 publications
214 citations
1–8 of 126
Venues
- Journal of Consumer Research
JCR · 5 publications · 926 citations
5
h-index
- Journal of Experimental Social Psychology
3 publications · 738 citations
3
h-index
- Journal of Consumer Psychology
3 publications · 233 citations
3
h-index
- Journal of Personality and Social Psychology
3 publications · 5.7K citations
3
h-index
- Journal of Advertising
2 publications · 154 citations
2
h-index
1–5