Election Campaign Analytics

Election Campaign Analytics is a subfield of political communication analytics that systematically applies data-driven methods and computational models to analyze, strategize, and optimize electoral campaign activities, distinguishing it from broader political communication by its focused investigation of campaign-specific dynamics, messaging efficacy, voter targeting, and electoral outcomes.

72

Publications

4.7K

Citations

168

Authors

102

Institutions

Publications per year

2017–2026

34

Authors

168

  1. JS
    J. Scott Armstrong

    University of Pennsylvania, United States

    2 publications · 52 citations

    2

    h-index

  2. DK
    Daniel Kreiss

    University of North Carolina at Chapel Hill, United States

    2 publications · 89 citations

    2

    h-index

  3. HK
    Heather K. Evans

    Sam Houston State University, United States

    2 publications · 299 citations

    2

    h-index

  4. JB
    Jessica Baldwin-Philippi

    Fordham University, United States

    2 publications · 212 citations

    2

    h-index

  5. YK
    Yogesh K. Dwivedi

    Swansea University, United Kingdom

    2 publications · 321 citations

    2

    h-index

1–5 of 168

Venues

  1. Choice Reviews Online

    CRO · 4 publications · 375 citations

    4

    h-index

  2. Social Network Analysis and Mining

    3 publications · 699 citations

    3

    h-index

  3. 2

    h-index

  4. PS Political Science & Politics

    2 publications · 285 citations

    2

    h-index

  5. American Behavioral Scientist

    ABS · 2 publications · 171 citations

    2

    h-index

1–5