Heather K. Evans

Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns

Heather K. Evans, Victoria Córdova, Savannah L. Sipole · PS Political Science & Politics · 2014 · 257 citations

Minor Party Candidates, Social Medium Monitoring, House Candidates +24

The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment

Timothy L. Keiningham, Tiffany Perkins‐Munn, Heather K. Evans · Journal of Service Research · 2003 · 232 citations

Service Provider, Customer Satisfaction, Relationship Marketing +13

“You Tweet Like a Girl!”

Heather K. Evans, Jennifer Hayes Clark · American Politics Research · 2015 · 154 citations

Social Medium Monitoring, Public Opinion, U.s. House Elections +22

Rockin' robins: Do congresswomen rule the roost in the Twittersphere?

Heather K. Evans, Joycelyn Ovalle, Stephen Green · Journal of the Association for Information Science and Technology · 2015 · 42 citations

Social Medium Monitoring, Public Opinion, Political Polarization +25

Mudslinging on Twitter During the 2014 Election

Heather K. Evans, Sean P. Smith, Alexis Gonzales et al. · Social Media + Society · 2017 · 40 citations · Full text

Used Twitter, Social Media, Election Forecasting +10