Digital Distribution Analytics

Digital Distribution Analytics is a methodological framework within distribution channel analytics that specifically enables the systematic measurement, modeling, and optimization of performance, reach, and consumer engagement across digital distribution platforms through data-driven insights.

5

Publications

300

Citations

13

Authors

12

Institutions

Publications per year

2017–2026

3

Authors

13

  1. AO
    Albert Orriols-Puig

    Universitat Ramon Llull, Spain

    1 publications · 22 citations

    1

    h-index

  2. NL
    Nick Lee

    Aston University, United Kingdom

    1 publications · 22 citations

    1

    h-index

  3. GW
    Gang Wang

    University of Massachusetts Dartmouth, United States

    1 publications · 62 citations

    1

    h-index

  4. BS
    Bin Song

    Xidian University, China

    1 publications · 96 citations

    1

    h-index

  5. EW
    Eric W.T. Ngai

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 62 citations

    1

    h-index

1–5 of 13

Venues

  1. Industrial Marketing Management

    2 publications · 118 citations

    2

    h-index

  2. Annals of Operations Research

    1 publications · 62 citations

    1

    h-index

  3. Journal of Transport Geography

    1 publications · 105 citations

    1

    h-index

  4. The Science of The Total Environment

    1 publications · 15 citations

    1

    h-index

1–4