Digital Distribution Analytics
Digital Distribution Analytics is a methodological framework within distribution channel analytics that specifically enables the systematic measurement, modeling, and optimization of performance, reach, and consumer engagement across digital distribution platforms through data-driven insights.
5
Publications
300
Citations
13
Authors
12
Institutions
Publications per year
2017–2026
3
5
Albert Orriols-Puig, Francisco J. Martínez‐López, Jorge Casillas et al. · Industrial Marketing Management · 2013 · 22 citations
Business, Information Systems, Management Information Systems +14
1–5 of 5
13
1
h-index
1
h-index
1
h-index
1
h-index
1
h-index
1–5 of 13
12

Universidad de Granada
Granada, Spain
1 h-index
1 publications
22 citations
Zhejiang Wanli University
Ningbo, China
1 h-index
1 publications
96 citations
Universitat Ramon Llull
Barcelona, Spain
1 h-index
1 publications
22 citations
University of North Florida
Jacksonville, United States
1 h-index
1 publications
96 citations

Aston University
Birmingham, United Kingdom
1 h-index
1 publications
22 citations
Universitat Oberta de Catalunya
Barcelona, Spain
1 h-index
1 publications
22 citations
Hofstra University
Hempstead, United States
1 h-index
1 publications
105 citations
University of Massachusetts Dartmouth
North Dartmouth, United States
1 h-index
2 publications
124 citations
1–8 of 12
2 publications · 118 citations
2
h-index
1 publications · 62 citations
1
h-index
1 publications · 105 citations
1
h-index
1 publications · 15 citations
1
h-index
1–4