Concepedia

Demand Overlap Effects

Demand Overlap Effects is a theoretical construct in strategic management that specifies the degree of intersection in customer demand between competing firms, differentiating it from other rivalry drivers by isolating the impact of shared market segments on competitive intensity.

2

Publications

56

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–3 of 2

Authors

5

  1. YM
    Youngme Moon

    Harvard University, United States

    1 publications · 27 citations

    1

    h-index

  2. JT
    John T. Gourville

    Harvard University, United States

    1 publications · 27 citations

    1

    h-index

  3. TP
    Tim Pawlowski

    University of Tübingen, Germany

    1 publications · 29 citations

    1

    h-index

  4. TW
    Tim Wallrafen

    Bielefeld University, Germany

    1 publications · 29 citations

    1

    h-index

  5. CD
    Christian Deutscher

    Bielefeld University, Germany

    1 publications · 29 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. Bielefeld University

    Bielefeld, Germany

    1 h-index

    1 publications

    29 citations

  2. Harvard University

    Cambridge, United States

    1 h-index

    2 publications

    54 citations

  3. University of Tübingen

    Tübingen, Germany

    1 h-index

    2 publications

    58 citations

  4. WHU – Otto Beisheim School of Management

    Vallendar, Germany

    1 publications

    11 citations

1–4 of 3

Venues

  1. Journal of Sports Economics

    JSE · 1 publications · 29 citations

    1

    h-index

  2. Journal of Retailing

    1 publications · 27 citations

    1

    h-index

1–2