Demand Capture

Demand Capture is a strategic marketing framework within demand generation that focuses on identifying, attracting, and converting active market interest into measurable, actionable opportunities through targeted engagement and data-driven optimization.

9

Publications

391

Citations

30

Authors

21

Institutions

Publications per year

2017–2026

3

Authors

30

  1. MA
    Manuel Alcázar-Ortega

    Universitat Politècnica de València, Spain

    2 publications · 84 citations

    2

    h-index

  2. GE
    Guillermo Escrivá-Escrivà

    Universitat Politècnica de València, Spain

    2 publications · 84 citations

    2

    h-index

  3. VM
    Vladimir Marianov

    Pontificia Universidad Católica de Chile, Chile

    1 publications · 50 citations

    1

    h-index

  4. MO
    Muhammed Ordu

    Osmaniye Korkut Ata University, Türkiye

    1 publications · 52 citations

    1

    h-index

  5. ED
    Eren Demir

    University of Hertfordshire, United Kingdom

    1 publications · 52 citations

    1

    h-index

1–5 of 30

Venues

  1. Energy Conversion and Management

    2 publications · 84 citations

    2

    h-index

  2. Computers & Operations Research

    2 publications · 88 citations

    2

    h-index

  3. Nature Sustainability

    1 publications · 43 citations

    1

    h-index

  4. Journal of Marketing

    JM · 1 publications · 10 citations

    1

    h-index

  5. Renewable and Sustainable Energy Reviews

    1 publications · 69 citations

    1

    h-index

1–5