Customer Trigger Events

Customer Trigger Events is a construct in customer relationship management that denotes specific observable occurrences or changes in customer behavior, status, or context which systematically initiate a periodic review process to assess customer value, risk, or strategic alignment.

5

Publications

193

Citations

21

Authors

17

Institutions

Publications per year

2017–2026

4

Authors

21

  1. JD
    Joshua D. Dorsey

    American University, United States

    1 publications · 27 citations

    1

    h-index

  2. IZ
    Irene Zempi

    Nottingham Trent University, United Kingdom

    1 publications · 29 citations

    1

    h-index

  3. MH
    Maria Hokkinen

    Åbo Akademi University, Finland

    1 publications · 55 citations

    1

    h-index

  4. AV
    Alexander V. Krasnikov

    Loyola University Chicago, United States

    1 publications · 55 citations

    1

    h-index

  5. EJ
    Emily Jane Hayday

    University of Kent, United Kingdom

    1 publications · 24 citations

    1

    h-index

1–5 of 21

Venues

  1. Journal of Macromarketing

    1 publications · 55 citations

    1

    h-index

  2. European Sport Management Quarterly

    ESMQ · 1 publications · 24 citations

    1

    h-index

  3. Sport Management Review

    1 publications · 58 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 27 citations

    1

    h-index

  5. European Journal of Criminology

    1 publications · 29 citations

    1

    h-index

1–5