Concepedia

Concept

customer testimonials

Parents

9

Publications

414

Citations

13

Authors

11

Institutions

About

Customer testimonials is a form of unsolicited or solicited qualitative data derived from satisfied customers articulating positive experiences, successes, or endorsements related to a product, service, or organization. As a research concept and marketing phenomenon, it investigates the generation, characteristics (e.g., format, authenticity, content), dissemination, and perceptual impact of these endorsements on potential customers, brand reputation, and market outcomes, serving as a key element of social proof in consumer decision-making processes.

Top Authors

Rankings shown are based on concept H-Index.

PA

Kennesaw State University

LM

University of Georgia

TA

University of South Carolina

LS

Iowa State University

CA

University of Southern Denmark

Top Institutions

Rankings shown are based on concept H-Index.

University of South Carolina

Columbia, United States

Iowa State University

Ames, United States

University of Oxford

Oxford, United Kingdom