Concepedia

Customer Coverage

Customer Coverage is a channel-level analytic construct that specifies the extent and manner in which a distribution channel reaches and serves targeted customer segments within a given market, distinguishing itself from related coverage concepts by its exclusive focus on customer accessibility and engagement efficacy.

10

Publications

268

Citations

39

Authors

13

Institutions

Publications per year

2017–2026

4

Parents

Publications

10

Super-PON: an evolution for access networks [Invited]

Claudio DeSanti, Liang B. Du, Jhon Guarin et al. · Journal of Optical Communications and Networking · 2020 · 87 citations

, , +13

A dataset of recorded electricity outages by United States county 2014–2022

Christa Brelsford, Sarah Tennille, Aaron Myers et al. · Scientific Data · 2024 · 54 citations · Full text

, , +15

Determinants of Customer Satisfaction in Telecom Industry A Study of Telecom industry Peshawar KPK Pakistan

Shahzad Khan, Saima Afsheen · 2012 · 33 citations

, , +14

The integration of direct marketing and field sales to form a new B2B sales coverage model

John M. Coe · Journal of Interactive Marketing · 2004 · 24 citations

, , +15

SURF — STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES

Stan Lipovetsky · International Journal of Information Technology & Decision Making · 2008 · 14 citations

, , +16

1–5 of 10

Authors

39

  1. LB
    Liang B. Du

    Monash University, Australia

    1 publications · 87 citations

    1

    h-index

  2. SK
    Shahzad Khan

    Marymount University, United States

    1 publications · 33 citations

    1

    h-index

  3. DR
    Daniel Redmon

    Oak Ridge National Laboratory, United States

    1 publications · 54 citations

    1

    h-index

  4. MS
    Mitsuru Sunada

    The University of Tokyo, Japan

    1 publications · 13 citations

    1

    h-index

  5. ST
    Sarah Tennille

    Oak Ridge National Laboratory, United States

    1 publications · 54 citations

    1

    h-index

1–5 of 39

Institutions

13

  1. State Street (United States)

    Boston, United States

    1 h-index

    1 publications

    10 citations

  2. American Marketing Association

    Chicago, United States

    1 h-index

    1 publications

    24 citations

  3. GfK (United States)

    Palo Alto, United States

    1 h-index

    1 publications

    14 citations

  4. Osaka Prefecture University

    Sakai, Japan

    1 h-index

    1 publications

    13 citations

  5. Los Alamos National Laboratory

    Los Alamos, United States

    1 h-index

    1 publications

    54 citations

  6. Hitotsubashi University

    Tokyo, Japan

    1 h-index

    1 publications

    13 citations

  7. Google (United States)

    Mountain View, United States

    1 h-index

    4 publications

    348 citations

  8. Los Alamos National Security (United States)

    Los Alamos, United States

    1 h-index

    1 publications

    54 citations

1–8 of 13

Venues

  1. French Cultural Studies

    1 publications · 11 citations

    1

    h-index

  2. Information Economics and Policy

    1 publications · 13 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Interactive Marketing

    JIM · 1 publications · 24 citations

    1

    h-index

  5. Journal of Bone and Joint Surgery

    JBJS · 1 publications · 10 citations

    1

    h-index

1–5