Concepedia

Cross-border Platform Entry

Cross-Border Platform Entry is a strategic process in platform internationalization whereby a digital platform formally expands its operations into a foreign market, distinguished by the establishment of localized infrastructure, compliance with regional regulations, and adaptation to cultural and institutional contexts.

3

Publications

537

Citations

5

Authors

4

Institutions

Publications per year

2017–2026

3

Parents

Publications

3

Platforms without borders? The international strategies of digital platform firms

Maximilian Stallkamp, Andreas Schotter · Global Strategy Journal · 2019 · 397 citations

, , +17

Exploring the Impact of Digital Platforms on SME Internationalization: New Zealand SMEs Use of the Alibaba Platform for Chinese Market Entry

Huijun Jin, Fiona Hurd · Journal of Asia-Pacific Business · 2018 · 125 citations

, , +17

Negotiating State and Copyright Territorialities in Overseas Expansion: The Case of China’s Online Video Streaming Platforms

Elaine Jing Zhao · Media Industries · 2018 · 15 citations · Full text

, , +17

The internationalization of digital platform-based firms: A systematic literature review and directions for future research

Jiatao Li, Ankit Surana, Francesco Chirico · Journal of World Business · 2025 · 12 citations

, , +16

Strategic interactions between manufacturer channel choice and platform entry in a dual-market system

Zhaofang Mao, Ruiying Yuan, Zuo‐Jun Max Shen · International Journal of Production Economics · 2024 · 10 citations

, , +17

1–5 of 3

Authors

5

  1. HJ
    Huijun Jin

    Auckland University of Technology, New Zealand

    1 publications · 125 citations

    1

    h-index

  2. AS
    Andreas Schotter

    Western University, Canada

    1 publications · 397 citations

    1

    h-index

  3. MS
    Maximilian Stallkamp

    Virginia Tech, United States

    1 publications · 397 citations

    1

    h-index

  4. FH
    Fiona Hurd

    Auckland University of Technology, New Zealand

    1 publications · 125 citations

    1

    h-index

  5. EJ
    Elaine Jing Zhao

    UNSW Sydney, Australia

    1 publications · 15 citations

    1

    h-index

1–5 of 5

Institutions

4

  1. Auckland University of Technology

    Auckland, New Zealand

    1 h-index

    2 publications

    250 citations

  2. Western University

    London, Canada

    1 h-index

    1 publications

    397 citations

  3. Virginia Tech

    Blacksburg, United States

    1 h-index

    1 publications

    397 citations

  4. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    15 citations

  5. Macquarie University

    Sydney, Australia

    1 publications

    12 citations

  6. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 publications

    12 citations

  7. Jönköping University

    Jönköping, Sweden

    1 publications

    12 citations

  8. Indian Institute of Management Indore

    Indore, India

    1 publications

    12 citations

1–8 of 4

Venues

  1. Media Industries

    1 publications · 15 citations

    1

    h-index

  2. Global Strategy Journal

    1 publications · 397 citations

    1

    h-index

  3. Journal of Asia-Pacific Business

    JAPB · 1 publications · 125 citations

    1

    h-index

  4. Journal of World Business

    JWB · 1 publications · 12 citations

  5. International Journal of Production Economics

    1 publications · 10 citations

1–5