Concepedia

Concept

content strategies

Parents

36

Publications

2.2K

Citations

76

Authors

45

Institutions

About

Content strategies is a systematic approach and academic concept focused on the comprehensive planning, creation, distribution, governance, and evaluation of content assets. This methodological framework investigates the principles and processes necessary to effectively leverage information and communication across various platforms to achieve predefined organizational or communication objectives. Its key characteristics include audience alignment, goal orientation, multi-channel integration, and performance measurement, underscoring its significance in enabling effective information exchange, fostering engagement, and driving desired outcomes.

Top Authors

Rankings shown are based on concept H-Index.

JM

University of Jyväskylä

CD

University of South Africa

AK

Süleyman Demirel University

HT

University of Turku

LS

University of Jyväskylä

Top Institutions

Rankings shown are based on concept H-Index.

University of Jyväskylä

Jyväskylä, Finland

University of Turku

Turku, Finland