Concepedia

Charmaine Du Plessis

CD

7

Publications

319

Citations

7

H-Index

2006

Active since

Affiliations

University of South Africa(Current)

Charmaine Du Plessis is an author at University of South Africa specializing in arts, interactive marketing, and management.

Top concepts

ArtsMarketingManagementInteractive MarketingJournalismCommunicationContent AnalysisEntertainment MarketingMarketing CommunicationBranding

Publications per year

2006–2021

7

Publications

7

The role of content marketing in social media content communities

Charmaine Du Plessis · South African journal of information management · 2017 · 123 citations · Full text

Entertainment Marketing, Digital Marketing, Media Innovation +22

Social media crisis communication: Enhancing a discourse of renewal through dialogic content

Charmaine Du Plessis · Public Relations Review · 2018 · 77 citations

Social Media, Communication Study, Crisis Communication +10

Prosumer engagement through story-making in transmedia branding

Charmaine Du Plessis · International Journal of Cultural Studies · 2018 · 38 citations · Full text

Entertainment Marketing, Digital Marketing, Emerging Media +20

A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective

Charmaine Du Plessis, George Angelopulo, Danie du Plessis · Communicatio · 2006 · 31 citations

Customer Satisfaction, Online Communication, Reputation Management +21

An Exploratory Analysis of Essential Elements of Content Marketing

Charmaine Du Plessis · Unisa Institutional Repository (University of South Africa) · 2015 · 26 citations · Full text

Customer Satisfaction, Entertainment Marketing, Cultural Consumption +19

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