Charmaine Du Plessis

Author

University of South Africa ORCID

Also Known As

C Du Plessis, C du Plessis, C. du Plessis, Charmaine Du Plessis, Charmaine du Plessis, Plessis, Charmaine Du

Publications

436

Citations

H-Index

Concepts

All Affiliations

University of South Africa

About

Charmaine Du Plessis is an author at University of South Africa specializing in arts, interactive marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	5	5	295
2	Management	4	4	218
3	Marketing	4	4	218
4	Communication	3	3	231
5	Language Studies	1	1	77

Charmaine Du Plessis

Publications

319

Citations

H-Index

Page 1

	Year	Citations
The role of content marketing in social media content communities Charmaine Du Plessis South African journal of information management Entertainment MarketingDigital MarketingMedia InnovationSocial MarketingOnline Communities	2017	123
Social media crisis communication: Enhancing a discourse of renewal through dialogic content Charmaine Du Plessis Public Relations Review Social MediaCommunication StudyCrisis CommunicationArtsConversation Analysis	2018	77
Prosumer engagement through story-making in transmedia branding Charmaine Du Plessis International Journal of Cultural Studies Entertainment MarketingDigital MarketingEmerging MediaMedia InnovationMedia Industries	2018	38
A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective Charmaine Du Plessis, George Angelopulo, Danie du Plessis Communicatio Customer SatisfactionOnline CommunicationReputation ManagementCommunicationPublic Relations	2006	31
An Exploratory Analysis of Essential Elements of Content Marketing Charmaine Du Plessis Unisa Institutional Repository (University of South Africa) Customer SatisfactionEntertainment MarketingCultural ConsumptionContent Marketing AboundJournalism	2015	26
Academic guidelines for content marketing: research-based recommendations for better practice Charmaine Du Plessis Unisa Institutional Repository (University of South Africa)	2015	13
An integrated social media communication view on content marketing by South African non-profit sectors Christelle Swart, Charmaine Du Plessis South African journal of information management	2021	11

Page 1