Concepedia

Competitive Positioning Analysis

Competitive Positioning Analysis is a strategic evaluation method used in funding opportunity analysis that identifies a project’s unique strengths, gaps, and differentiating factors relative to alternative proposals or existing approaches within the same research domain.

97

Publications

5.6K

Citations

220

Authors

126

Institutions

Publications per year

2017–2026

30

Parents

Publications

97

Mapping Strategic Thought.

Dennis A. Gioia, Anne Sigismund Huff · Administrative Science Quarterly · 1992 · 989 citations

, , +17

Mass customization: Implementing the emerging paradigm for competitive advantage

Suresh Kotha · Strategic Management Journal · 1995 · 609 citations

, , +9

Strategic groups and performance: The U.S. insurance industry, 1970–84

Avi Fiegenbaum, Howard Thomas · Strategic Management Journal · 1990 · 326 citations · Full text

, , +12

Operations as marketing: A competitive service strategy

Aleda V. Roth, Marjolijn Van Der Velde · Journal of Operations Management · 1991 · 224 citations

, , +16

Mobile Permission Marketing: Framing the Market Inquiry

Petros Kavassalis, Ntina Spyropoulou, Dimitris Drossos et al. · International Journal of Electronic Commerce · 2003 · 212 citations

, , +15

1–5 of 97

Authors

220

  1. MR
    Manuel Rodríguez Díaz

    Universidad de Las Palmas de Gran Canaria, Spain

    3 publications · 63 citations

    3

    h-index

  2. HT
    Howard Thomas

    University of Illinois Urbana-Champaign, United States

    2 publications · 360 citations

    2

    h-index

  3. AF
    Avi Fiegenbaum

    Technion – Israel Institute of Technology, Israel

    2 publications · 360 citations

    2

    h-index

  4. MM
    Mark Miller

    University of Southern Mississippi, United States

    2 publications · 91 citations

    2

    h-index

  5. RK
    Rajiv Kumar Sharma

    National Institute of Technology Hamirpur, India

    2 publications · 71 citations

    2

    h-index

1–5 of 220

Institutions

126

  1. Universidad de Las Palmas de Gran Canaria

    Las Palmas de Gran Canaria, Spain

    3 h-index

    9 publications

    198 citations

  2. Queensland University of Technology

    Brisbane, Australia

    2 h-index

    2 publications

    86 citations

  3. Feng Chia University

    Taichung, Taiwan

    2 h-index

    5 publications

    109 citations

  4. University of Southern Mississippi

    Hattiesburg, United States

    2 h-index

    5 publications

    233 citations

  5. Universitat Politècnica de València

    Valencia, Spain

    2 h-index

    6 publications

    176 citations

  6. National Taiwan University

    Taipei, Taiwan

    2 h-index

    2 publications

    69 citations

  7. University of Michigan

    Ann Arbor, United States

    2 h-index

    3 publications

    360 citations

  8. National Institute of Technology Hamirpur

    Mandi, India

    2 h-index

    3 publications

    99 citations

1–8 of 126

Venues

  1. Strategic Management Journal

    SMJ · 4 publications · 986 citations

    4

    h-index

  2. Sustainability

    3 publications · 119 citations

    3

    h-index

  3. 3

    h-index

  4. European Journal of Innovation Management

    3 publications · 168 citations

    3

    h-index

  5. Journal of Strategic Marketing

    2 publications · 36 citations

    2

    h-index

1–5