Comparative Performance Claims

Comparative Performance Claims is a type of advertising assertion that belongs to the broader category of comparative claims, distinguished by its specific focus on the relative efficacy, functionality, or measurable outcomes of competing products or services based on empirical or demonstrable evidence.

13

Publications

637

Citations

36

Authors

15

Institutions

Publications per year

2017–2026

1

Authors

36

  1. NM
    Nick McKeown

    Stanford University, United States

    2 publications · 144 citations

    2

    h-index

  2. SL
    Steven Lin

    Stanford University, United States

    2 publications · 144 citations

    2

    h-index

  3. TP
    Tim Paek

    Microsoft (United States), United States

    2 publications · 60 citations

    2

    h-index

  4. DT
    Daisuke Togawa

    Hamamatsu University School of Medicine, Japan

    1 publications · 76 citations

    1

    h-index

  5. AW
    Alison Ward

    University of Oxford, United Kingdom

    1 publications · 45 citations

    1

    h-index

1–5 of 36

Venues

  1. ACM SIGCOMM Computer Communication Review

    CCR · 1 publications · 32 citations

    1

    h-index

  2. Educational Philosophy and Theory

    EPAT · 1 publications · 17 citations

    1

    h-index

  3. International Journal of Laboratory Hematology

    IJLH · 1 publications · 10 citations

    1

    h-index

  4. Oxford Bulletin of Economics and Statistics

    1 publications · 26 citations

    1

    h-index

  5. Journal of Advertising

    1 publications · 52 citations

    1

    h-index

1–5